Would you vote to name a state-of-the-art artic research ship ‘Boaty McBoatface’? Well over 100, 000 people did, rather dwarfing some of the more sedate options like ‘David Attenborough’, which when I last looked, stood at under 10,000. This story was promoted from the outposts of marine geeks into a mainstream national news story in late March 2016, and it never ceases to amaze me how powerful ‘fun’ can be at driving engagement. I am still trying to recover from the plague of meercats dominating the advertising landscape!
Fun is often dismissed in business circles as trivial or inappropriate, yet such examples and viral videos remind us of how valuable fun can be to engage people. There are also well documented health benefits. Humour can reduce the experience of pain by activating the production of endorphins, which act as a natural pain killer. But laughter can also increase oxygen supply making it an ‘aerobic experience’! Generating positive emotions through fun can therefore combat the effects of stress and relieve tension. So introducing ‘fun’ can be a valuable tool in driving engagement and promoting health.
Where can you add more fun in your life?
How can you bring fun into the workplace appropriately?
What needs to change to release the fun?
Fun is often dismissed in business circles as trivial or inappropriate, yet such examples and viral videos remind us of how valuable fun can be to engage people. There are also well documented health benefits. Humour can reduce the experience of pain by activating the production of endorphins, which act as a natural pain killer. But laughter can also increase oxygen supply making it an ‘aerobic experience’! Generating positive emotions through fun can therefore combat the effects of stress and relieve tension. So introducing ‘fun’ can be a valuable tool in driving engagement and promoting health.
Where can you add more fun in your life?
How can you bring fun into the workplace appropriately?
What needs to change to release the fun?
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